Panelist Profile


James Sweeting

Superdry PLC, Head of Legal (UK)


James is Head of Legal at Superdry plc - a global, multi-channel brand and retailer based in the UK. Comprising a team of 10 lawyers and paralegals, James’ team advises the Superdry business on every aspect of its day to day operations all over the world. This means supporting the brand from the inception of product designs all the way through the supply chain to the sale and marketing of products to consumers.  The team works to enable Superdry’s ecommerce, retail, wholesale and franchise businesses and also works to protect and monetise the Superdry brand and IP.